Tim Maltin of Maltin PR on the importance of getting the balance right between winning the court case and winning over the public
King Pyrrhus of Epirus famously said: ‘If we are victorious in one more battle with the Romans, we shall be utterly ruined.’ He was talking in 279 BC about the large number of soldiers he had lost in the Battle of Asculum, but today he could just as easily have been referring to the high cost of litigation, or the pitfalls of winning the legal battle inside the courtroom at the expense of losing the communications war outside it. Continue reading “Sponsored briefing: An asymmetric approach to litigation PR”