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Roughly 30 seconds into conversation with Boris Feldman it becomes apparent why the charismatic litigator is regarded as a local legend in California’s legal community. Spitting out colourful quotes with the confidence that comes from having acted for pretty much every Bay Area brand name going, the bow-tied Feldman has nonetheless chosen an odd time in his lengthy career to change firm, let alone quit a local bellwether like Wilson Sonsini for the uncertain embrace of London’s oldest elite law firm.

But then Feldman’s move alongside four other senior lawyers to set up a Silicon Valley arm for Freshfields Bruckhaus Deringer speaks to two key issues of huge strategic importance for the storied London firm. The first point is that for the first time in its 43-year history in the US, Freshfields is attracting the kind of star power widely accepted as a prerequisite of success stateside. The second point is directly related: the acquisition of said talent has dramatically changed perceptions of the London firm in the US in just eight months after years of mixed opportunities and bad PR. Continue reading “‘Making Freshfields an American brand’ – Inside the Silicon Valley launch handing the City giant a rare opportunity”