Winning a new client for the firm—there’s little that can match that for excitement, sense of accomplishment and visible contribution to the firm. More so if the client is big or prestigious. A pitch is often a hard-fought battle against many worthy foes. There are numerable, maddening unknowns in pitching a new client: which lawyers at which levels should be presented? What’s the optimal pricing? What services will distinguish your firm from the others? etc., etc.
But now you’ve done it – landed a big new client for the firm. Congratulations. Crack open the champagne. Get your photo with the pitch team in the firm’s internal newsletter. Read the blurbs that the PR group has placed in the press.
