A law firm pumps out marketing bumpf about how awesome it is and it is received – with ample justification – as self-serving twaddle. An alternative legal services provider pumps out marketing bumpf about how awesome it is and it is met with a round of applause, rather than as the self-serving twaddle wrapped in utopian geek speak it usually is.
The point? These days there are a lot of people talking down law firms. True, plenty of criticism regarding conservatism, high costs and lack of genuine client focus is still justified. But to judge by some claims, law firms aren’t just greedy unresponsive bastards, they are greedy unresponsive bastards standing on a burning deck.
