Great minds don’t think alike – why LGBTQ+ allyship is a business must-have

Pride Month is here again; corporate social media profiles are awash with the colours of LGBTQ+ pride, drag queens are braving office lighting for bingo events, and rainbow flags, lanyards and badges are all over the City.

Since the first Pride parade in London in 1972, three years after the start of the gay rights movement in New York following the Stonewall riots, the concept of Pride has grown from its protest origins to a colourful celebration of queerness, and, to some more cynical eyes, a marketing opportunity.

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