As one of the region’s most sophisticated and competitive hubs, Yorkshire lawyers are still expecting to fight for work, even in a reviving economy.
Client Survey Analysis
In common with regions such as the neighbouring North West, around a third of clients in Yorkshire say they would benefit from more information and practical advice in managing their internal client demands, with internal and compliance issues the most likely to keep them awake at night.
Of the 106 major Yorkshire corporates to respond to the Regional Insight client survey, 32% said they would benefit from more information, training or practical advice on managing their internal client demands, building on the wider picture of an in-house profession under pressure to assume greater corporate responsibility.
The lion’s share of the decision-makers surveyed in Yorkshire worked for medium-to-large corporates (68%); while 5% of all respondents had an annual turnover of between £501m and £1bn in the last financial year; 4% between £1bn and £3bn; 4% between £3bn and £5bn; and 4% of £5bn and over.
Twenty six per cent of clients said they would benefit from more assistance with ethics or compliance from external law firms and 21% would welcome help to improve their processes.
Reputation management
Unsurprisingly, the business issue most concerning to Yorkshire-based clients is internal and external compliance (46%), followed by employment issues and disputes (43%) and the increased regulatory landscape (41%). Also featuring highly was crisis management and reputational risk (21%); dissatisfied customers leading to litigation (20%); and cybersecurity risks (16%).
At Bradford-headquartered FTSE 100 company Wm Morrison Supermarkets, group general counsel and company secretary Mark Amsden comments: ‘Some of the biggest issues we face as a supermarket are the regulatory and safety aspects associated with a food business. Many of the things that would seriously impact on this business generally have a degree of regulation.’
Much like Morrisons, around a third of the Yorkshire businesses responding were publicly listed (30%). However, a greater percentage shared its family-owned origins (39%), with a low turnout of private equity-owned companies (13%), followed by charitable organisations (7%) and educational institutions (2%).
But despite widespread concern among these organisations over compliance and regulatory hurdles, by a long margin the biggest reason in-house counsel say they turn to external advisers is employment and human resources issues (66%), compared to the national average of 56%, followed by litigation (55%).
Relationships with external counsel are often formalised, with 45% of clients saying they already have a panel; however, a larger percentage (48%) said they rely on personal recommendations.
Panels are assessed on an ad hoc basis in 58% of cases, followed by every three to five years (13%); under every five years (13%); every two years (11%); and annually (5%).
As is the case across most regions, clients said they look first and foremost at the quality of the legal advice when assessing the performance of their advisers, awarding it a mean score of 9.43 out of ten in terms of importance. Next in order of priority is service delivery and responsiveness (9.11 out of ten); followed by the quality of commercial advice (almost nine out of ten); and then cost/billing (nearly eight out of ten).
Mike O’Connell, head of legal services at Mid Yorkshire Hospitals NHS Trust, said: ‘I don’t think cost is the most important issue. Even if somebody looks cheaper on paper, if they take twice as long to do a job then clearly it’s a false economy and if the advice isn’t right then, no matter how cheap it is, it’s still not good advice.’
For many of the Yorkshire-based in-house counsel, the most important criteria in choosing a law firm is the individual concerned. Relationship comes first, then cost.
This approach is telling when it comes to alternative legal providers making headway in Yorkshire, with only 4% of clients currently using an offering outside of the traditional law firm sphere. A clear majority (67%) also currently say they would not consider turning to an alternative legal provider.
Possibly opening more doors for alternative providers is the lack of credible alternative fee models provided by traditional advisers, with 91% of Yorkshire clients saying such models have so far been unforthcoming.
Clients largely prefer a fixed-fee option (59%), more if you include the 4% who would prefer a fixed fee with a success uplift. A significant 25% would opt for capped hourly rates, with 11% saying they still prefer to be billed based on chargeable hours.
Currently, 28% of all small-to-medium businesses in Yorkshire responding spend £50,000 or more a year on external legal services. That spend looks set to increase marginally on balance as 17% of clients said their need for legal services in the coming months will increase, with 11% saying it will decrease.
Forty six percent of clients say they use advisers for corporate work, including transactions, and 39% real estate.
caroline.hill@legalease.co.uk
Client profiles
David Morgan, 2 Sisters Food Group
Although it is headquartered in Birmingham, 2 Sisters Food Group’s central functions, including legal, can be found in Wakefield as a legacy of the company’s 2011 merger with Northern Foods. The company has expansion in its DNA, with Northern Foods being itself ‘a company that grew out of acquisition’, says group legal counsel David Morgan.
In 2013, hot on the heels of that merger, the group acquired VION Food Group’s poultry and red meat businesses, a transaction with a roughly six-week turnaround, exemplifying the company’s ‘entrepreneurial’ style of operating. ‘Part of our pitch when we buy businesses is: we’ll do the transaction; it will happen very quickly; there’s little governance to go through, no institutional shareholders to deal with – we’re privately-owned,’ says Morgan.
On the back of that deal, the three-person team was subsequently involved in competition issues. ‘We then had to go to the Office of Fair Trading (OFT) for a merger investigation because the acquisition meant we’d have a relatively sizeable market share in chicken,’ Morgan says. ‘It would have been a disaster if we had to hold the VION business separate from our own business under OFT rules while the business went through a Competition Commission investigation and then have remedies imposed – that would have cost the business millions.’
Business-critical matters such as these inevitably influence the law firms he chooses because, for example, ‘the cost of dealing with an OFT clearance if they succeeded was minuscule compared to the cost of having, potentially, a firm that can’t get you a clearance’. For matters such as these, 2 Sisters Food Group procures on a bespoke basis, taking into account factors such as ‘quality of the advice, the experience that they have, their reputation and the confidence that the board has in them’.
For day-to-day business matters, being local is often not a factor in selecting law firms, but that’s not to say it never is. For example, for pensions advice, a local perspective is vital, according to Morgan. ‘Locality matters, because the chairman of the Northern Foods trustees, the finance team and pensions team who are providing data are all based in Yorkshire. What I then say to myself is: “Well, we have a lot of the personalities that are regional, so having a law firm in London that has a great pensions reputation but doesn’t know any of the people, doesn’t know how they might interact in negotiations and doesn’t have a Yorkshire link makes no sense.” You still need expertise, but regional knowledge and relationships do have an impact on decision making.’
Mark Amsden, Wm Morrison Supermarkets
Mark Amsden notes a ‘seismic shift in the supermarket sector’ of late and, as group general counsel of Wm Morrison Supermarkets, he would know. Morrisons has faced all the major changes seen in the retail sector, such as online shopping, the growth of convenience stores and the arrival of foreign discounters.
The legal team was born during this time of transformation. Until five and a half years ago, Morrisons had no in-house capacity. When Amsden arrived just over a year ago, he grew the group to ten staff, each with responsibility for different parts of the business. Nevertheless, a team of ten lawyers can only go so far in servicing the needs of some 120,000 employees and Amsden likes to think long term. ‘One of the metaphors we use is the importance of teaching people to fish – if you teach them to fish, you feed them for life,’ he says. This translates to upskilling staff – ‘helping people to help themselves’, he says. ‘So better precedents, better training. We all recognise that we would service the business better if each of us were quite rigorous on one day a week, just training other people in the business.’
Last year the team conducted an extensive panel review and when it comes to assessing external legal advice, what Amsden values most is firms ‘not surprising us, in every sense’. This means ‘being consistent in your advice, being consistent on pricing and getting off the fence – tell us honestly what you think’. The stakes are high because as a supermarket the company’s biggest issues are food safety and health and safety issues, and when these things are neglected, newsworthy crises can happen, such as the horse meat scandal that Morrisons came out of well because it is able to control its own supply chain.
This doesn’t happen by accident. ‘There’s a lot of work that goes on within the business, both within the legal team and within the different technical services parts of the business, to ensure that we do the right things,’ says Amsden. ‘The pleasant thing about working within Morrisons is that the starting point with any decision is: what is the right thing to do?’
Mark Sanderson, Severfield
‘Iconic structures’ are the game for Severfield, which fabricates structural steel for use in construction projects such as the Shard and the Olympic Stadium. Locations in North Yorkshire (where it is headquartered), as well as Lancashire and Northern Ireland, serve the company well, because, as group legal director and company secretary Mark Sanderson puts it: ‘You obviously benefit from having the slightly lower overhead of being based in the North and in Northern Ireland.’
Another crucial area of involvement for Sanderson is in risk management, where he works closely with the company’s health and safety director. ‘Health and safety is our number one risk,’ he says. ‘You’re handling big lumps of steel, both in factory and then on-site. You’re working at height, you’re working in windy conditions, you’re working with welding gear… all of which are potential dangers.’
Other key areas include general commercial agreements, corporate governance and regulatory compliance, although as Sanderson says: ‘There isn’t a massive demand in a business our size for legal advice.’ As such, it’s a one-man legal team and his role goes beyond law to encompass leading the company’s ISO 27001 compliance programme and business continuity planning. Severfield doesn’t often go out to external firms but has occasion to for matters such as property, construction, share schemes, compliance, banking and bespoke areas, such as its recent rights issue.
‘Lots of people beat a path to the door to offer you their services and I’m always very clear with them and say: “I’m happy to have a coffee with you, but I’m not going to make promises because we don’t actually use lawyers very much.’” When he does use them, Sanderson is clear about his preference when it comes to construction, property or share scheme advice. ‘A lot of the lawyers in the Northern marketplace are more commercial and a bit more savvy at that kind of work. For half the price you’ll get a commercially astute, experienced lawyer giving advice as opposed to a very junior theoretician from a big City firm.’
Mike O’Connell, Mid Yorkshire Hospitals NHS Trust
Mike O’Connell’s to-do list is getting longer. As head of legal services for Mid Yorkshire Hospitals NHS Trust, he reports a rise in the volume of litigation claims made against the trust, consistent with a national trend towards a growth in litigation against the NHS. The reasons for this are complex but clinical negligence claims comprise the bulk of the litigation brought and these can be influenced by socio-economic factors, particularly at a local level. ‘Within the catchment area of our trust, there are several areas that have particular issues of deprivation and social problems, and that has knock-on effects on patient access to healthcare, their understanding of healthcare, and how they go about resolving concerns and issues that they might have.’
But, he adds, alongside this trend is a drive for efficiency, resulting in quicker turnaround times. ‘The NHS Litigation Authority (NHSLA) has streamlined things. There are electronic means of reporting and communicating between the NHSLA and the NHS trusts and also with panel lawyers. There is a speeding up of all the processes.’
All clinical negligence claims are handled by the NHSLA, which instructs firms from the recently reviewed Yorkshire and Humber legal panel. As a key component of the work for O’Connell’s team is pastoral support for staff – often in relation to coroners’ inquests – the importance of sensitivity means that access to a local law firm can be paramount. ‘That kind of devoted face-to-face quality time is the efficient way to do it, but moreover is the right way to do it. A regional firm will have experience of good working relationships with those local firms who act for claimants and equally they will be used to working with the local coroners.’
There are times when this local touch can be of particular benefit: ‘There is still some variation in how individual coroners work in their local areas, so knowledge and experience of those particular quirks or nuances will be critically useful,’ O’Connell says.
But the backdrop of national change to the NHS is ever-present for the trust and this is evident in the strategic aims for the organisation going forward. It is planning to become an NHS Foundation Trust – which entails addressing historic financial debts – as well as to achieve a significant clinical services reconfiguration over the next five years. This involves examining resourcing and building requirements across three main hospital sites. As ever, its focus is to deliver all that ‘in a safe and effective way’, says O’Connell.
catherine.rodgers@gcmagazine.com
Economic overview
With one of the largest financial services centres outside of London, business confidence in Leeds is stable as long-term local projects finally get off the ground and an uptick in the previously sluggish transactional market becomes a driver behind the region’s recovery. In its most recent economic outlook, published in the summer, PwC predicted the economy in Yorkshire and Humberside would grow by 3% in 2014, in line with predicted growth for the UK as a whole. At DLA Piper, Leeds managing partner Sarah Day sums up the regional mood by commenting: ‘Things are most definitely in a good place.’
Key local infrastructure deals have included the opening of the 13,500-capacity First Direct Arena last year, which in July hosted the opening ceremony of the Yorkshire Grand Départ of the Tour de France. In 2013, meanwhile, the opening of Land Securities’ Trinity Leeds shopping centre brought to Leeds the symbolic closure to a £350m project launched in 2008 and put on ice in 2009, thanks to the well-trailed collapse of a recession-hit property market.
While, as in other regions, the construction of high-speed railway HS2 has proved controversial, the proposals, finally given the green light at the end of 2013, will see Leeds benefit from being better connected to London, the Midlands and Manchester. It will be up to 20 years before the most northern section of the line is built, but it has already given a boost to local business confidence. Alderton says: ‘When HS2 comes in it will be a major development and Leeds will be, if not the second City, on the doorstep and attractive to a lot of inward investment.’
Meanwhile, the uptick in deal flow has been broad based, with Day commenting: ‘There is a lot of deal activity across different sectors, including retail and property. Technology is important in the region, as is energy.’
At Morrisons – originally a family-run Yorkshire business that is still headquartered in Bradford – on the back of increased activity, group general counsel and company secretary Mark Amsden has seen his in-house legal team double in size to eight since joining the supermarket from Addleshaw Goddard in February.
Of the ‘big six’ heavyweight law firms that dominate in Leeds, notably only Eversheds, which has a growing relationship with the supermarket, was selected for Morrisons’ latest national panel, appointed to advise on employment, property and ‘everything else’.
Leeds may not have experienced the influx of City law firms that neighbouring Manchester has – a matter of curiosity to some local advisers, who question how the markets differ in any meaningful way – but the remainder of the big six comprise internally spread firms – DLA Piper, Pinsent Masons, Squire Patton Boggs and Addleshaw Goddard – with single site Walker Morris standing out for having a network of international relationships. Nabarro has a strong presence in Sheffield, while Irwin Mitchell is strong across Sheffield and Leeds.
The announcement this May that Squire Sanders would merge with Washington’s Patton Boggs, creating a 1,500-lawyer, $1bn-plus firm, means the Yorkshire-based firm formerly known as Hammonds has further extended its size and international reach, through large-scale transatlantic tie-ups, in much the same way as DLA Piper legacy firm Dibb Lupton Alsop. Alderton comments: ‘Squire Patton Boggs is opening up opportunities in the Middle East that we could only have dreamed about 12 months ago.’
This begs the question of which firms are competing for truly local work, to which Alderton responds: ‘More and more local clients have an international connection.’ The firm recently acted on a local outsourcing contract to Poland where the Yorkshire-based client needed Polish advice. ‘They asked which firms have a Warsaw office and it cut the list right down,’ Alderton says.
While most regional offices don’t break down mandates into local and ‘other’, at DLA Piper, Day estimates that around 50% of work run out of the Leeds office has a geographical connection with Yorkshire. At Eversheds, 60% of Leeds work is ‘international’, but Leeds senior office partner Paul Cotton adds: ‘It could be that the clients are based here with a business in China.’
At Walker Morris, managing partner Ian Gilbert says around 70% of the Leeds’ office’s work is national or ‘out of region’. ‘To an extent you end up following the client,’ he says. ‘The advantage of being a single site is you don’t end up in turf wars with other offices.’
Day says: ‘Increasingly our clients are competing in the global marketplace. A lot of our clients who happen to be based in Yorkshire find we are able to help them in, say, Africa.’
‘There could be more failures and forced consolidation – there are rumours,’ says one local partner. ‘Some firms are not differentiating on anything but price.’
There is no doubt that Yorkshire remains a fiercely competitive market. With so many established firms, the thrusting commercialism of Yorkshire’s lawyers often saw Leeds dubbed ‘the shark tank’. But, even if local lawyers expect to have to compete hard for their market, the region’s battle-hardened professionals look well-placed to benefit from a recovering UK economy.
caroline.hill@legalease.co.uk