You may not have heard the term ‘gamification’, but the chances are you have experienced a form of it.
Perhaps you’re an executive in a FTSE 500 company with a generous bonus triggered when your performance meets certain conditions. You could be a corporate client, flicking through the ranked lawyers in The Legal 500, preparing to draw up a shortlist for your next deal. In each case, you would be responding to an element of gameplay dynamics, subtly influencing your judgement, or motivating particular choices.
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