Legal Business

Bird & Bird: The Client’s View

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Legal 500 data Bird & Bird

Bird & Bird

Lawyers and
Team Quality

79.96

Quality of partners 82.45

Quality of associates 75.52

Partner availability and engagement 82.28

All scores are global and /100.

What do clients really think about the service they receive from law firms? At Legal 500, we hear from hundreds of thousands of clients every year, rating firms on key metrics such as lawyer quality and availability, billing, and levels of communication and expertise.

The answers we receive allow us to evaluate firms using a set of client service data scores, covering Lawyers and Team Quality, Value: Billing and Efficiency, and Sector and Industry Knowledge – all of which combine to produce an overall Client Service Score.

This article focuses on Lawyers and Team Quality, for which Bird & Bird scores 79.96. (The rest of this article is available to logged-in users only. If you are unable to log in above right, please click ‘Forgot your password?’ below to gain access to the full article).

Legal Business

Simmons & Simmons and Bird & Bird eye growth opportunities as both post 10% hike

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Financial results Bird & BirdSimmons & Simmons

Simmons & Simmons and Bird & Bird have both posted revenue growth of 10%, as major UK firms continue to report healthy results for the last financial year.

Simmons saw revenue rise to £574m, up from last year’s £521m. Profit, meanwhile, increased by 8% to a total of £204m, while profit per equity partner (PEP) rose 7% to £1.076m after a year in which the firm added 24 lateral partners globally.

Managing partner Jeremy Hoyland told Legal Business: ‘I’m very pleased. Being able to translate our strong revenue growth into profit is really good, especially with inflation and cost increases. I’m delighted.’

Hoyland emphasised the firm’s focus on four key sectors: asset management and investment funds, financial institutions, health and life sciences, and technology, media, and telecommunications, which stood out with a 22% increase.

‘We are focused on four key sectors, which are the industries where our clients operate. We are really focused on that, and it makes a difference because we understand those industries really well. We know what the regulators are thinking, we know what’s coming down the tracks and we know what competitors are doing.’

Looking ahead, Hoyland said: ‘We’re pleased with how things are going so I don’t feel any real burning need to address. What we are doing is making progress.’

However, he added: ‘But if a brilliant firm came along and wanted to combine, of course we would talk to them.’

Meanwhile, Bird & Bird grew revenues to €632m (£545m), in line with last year’s growth rate and marking a 32nd consecutive year of growth for the firm.

Net profit  increased by more than 5%, while PEP ticked up by 8% to hit €837,000.

CEO Christian Bartsch said: ‘It’s been a positive year for the firm. The sectors that Bird & Bird chooses to operate in are being transformed and we are able to guide our clients through that transformation. Our five-year strategy has given us that momentum and we are poised to take advantage of it.’

The firm released a five-year strategy in February this year that set a goal of reaching €1bn in revenue by 2029. Bartsch argued this year’s results show that Bird & Bird is on track to hit its target: ‘If you want short-term growth, absolutely you can do cost-cutting and other activities, but we have a five-year view that has been carefully modelled.’

‘We’ve seen growth across all our practice areas and sectors, which is fantastic from my perspective’, he continued. He highlighted transactional work as a particularly strong performer: ‘I would call out corporate, which is in a period of quite significant growth at the moment, in the past year we’ve had 13 new partners in the global practice, three of those internal promotions.’

The year also saw the firm open a new office in Shenzhen last October and announce its attention to launch a Tokyo office before the end of 2024.

In the US, the firm has a two-partner base in San Francisco, which opened in 2018. While Bartsch said there were no plans to increase headcount in the office, he did not rule out a merger: ‘If an opportunity ever presented itself, we would need to look at it and see if it was a right fit for our culture.’

elisha.juttla@legalease.co.uk

tom.cox@legalease.co.uk

Legal Business

Bird & Bird to launch in Tokyo with Ashurst corporate hire as firm sets sights on €1bn revenue mark

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Office openings Bird & Bird

Bird & Bird has announced it will open in Tokyo before the end of the year, with the new base set to be led by corporate partner Hiro Iwamura, who is joining from Ashurst.

The launch marks the first significant move for the firm since February’s unveiling of its new five-year strategy – which includes the ambitious goal of reaching €1bn in revenue within the next half-decade.

‘We’re kicking off our new five-year strategy as we mean to continue – purposeful, intentional growth in key markets where our clients are thriving’, CEO Christian Bartsch said in a statement. ‘Japan is a dynamic, tech-rich country, and as Japanese clients increasingly look to expand internationally, it’s right that we put down roots alongside them to help them achieve their international ambitions.’

He continued: ‘We see a really prosperous future in the region. Our offering of IP, tech transactions, and M&A, together with our geographical spread across Europe, the Middle East and Asia-Pacific and willingness to mobilise truly global teams is unique in the market, and one which we are well placed to deliver.’

Iwamura has been at Ashurst for almost 15 years, joining from Herbert Smith in 2010, where he spent five years as an associate after starting his career at Pillsbury Winthrop Shaw in New York in 2004.

His practice focuses on advising Japanese companies entering the UK and EU markets on issues including M&A and other corporate matters, while he also advises Japanese clients on a range of day-to-day legal issues from contract reviews and compliance advice to competition, dispute resolution, and employment matters.

He is qualified as a solicitor in England and Wales and as an attorney in the state of New York, and is a registered foreign lawyer in Japan and a member of the Tokyo Bar Association.

‘Hiro is a brilliant addition to our partnership and will help successfully steer our Tokyo office in the months ahead. We look forward to him joining us,’ Bartsch added.

Bird & Bird currently boasts 32 offices around the world, with five across the APAC region in Beijing, Hong Kong, Shanghai, Shenzhen and Sydney, as well as a presence in Sydney via its global association with Bird & Bird ATMD LLP.

In a statement, Bird & Bird said that it planned to recruit further more partners and associates in Tokyo, with the team on the ground set to ‘act as conduits between Japanese clients and the rest of the firm’s international network’, while also collaborating with the existing Tokyo office of the firm’s consulting arm, OXYGY.

After posting revenues of €573m last year, the five-year target of €1bn set out in its strategy plan would require it growing by 75% in five years. For comparison, its 2018-23 growth rate as recorded in last year’s Global 100 was 41% – a performance not out of line with peer firms (better than Pinsent Masons’ 29%, and a touch below Simmons & Simmons’ 44%) undoubtedly healthy, but some way off the required growth to hit the €1bn mark in five years.

Only seven firms in the 2023 Global 100 have seen five-year growth of more than 75% – King & Spalding (77%), Willkie Farr & Gallagher (79%), Holland & Knight (82%), Cooley (87%), McDermott Will & Emery (96%), and Kirkland & Ellis (106%).

In conversation with Legal Business, Bartsch acknowledged the scale of the challenge. ‘It’s really hard to get momentum in professional services firms’, he said. ‘But once you’ve got it, you can really drive growth.’

Bartsch also highlighted opportunities in process optimisation and service delivery. Ultimately, though, he pointed to a focus on the firm’s undeniable strengths in the ever and rapidly growing tech sector: ‘We want to be the leading international law firm that’s guiding organisations who will all be shaped by technology, innovation, and regulation.’

alexander.ryan@legalbusiness.co.uk

Legal Business

Sponsored Q&A: Incorporating social value into projects – Lorraine Bellinger, head of legal project delivery at international law firm, Bird & Bird

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ESG APMBird & Bird

Bird & Bird is an international law firm with over 30 offices in Europe, North America, the Middle East, Asia-Pacific, and Africa working across multiple sectors and supporting organisations being changed by the digital world or those leading that change.

Lorraine Bellinger joined the firm in 2020 to build Bird & Bird’s legal project delivery function, drawing on her private practice and in-house experience. She started her law firm journey as a PA and made a career move into legal project management 15 years ago when her then employer identified a need for a different kind of business support.

Legal Business

‘Good growth in a challenging market’: Bird & Bird notches 31st consecutive year of growth as turnover hits £495m

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Financial results 2022/23 Bird & Bird

Bird & Bird today (3 August) posted a strong set of financial results showing growth in revenue, profit, and PEP. Turnover went up by 10% to hit £495m. This is in line with last year’s growth, though currency fluctuations mean the increase is less impressive in euros: up 9% to hit €573m, compared to euro growth of 15% last year.

Net profit increased by 8% when measured in sterling and 7% in euros, to £108.4m/€125.4m. PEP, too, ticked up slightly, increasing by 2% in sterling to £669,000 (1% in euros, to €774,000).

The firm made 19 lateral hires and 29 internal partner promotions in the last year – the firm’s largest ever promotions round.

‘The firm has achieved good growth in a challenging market,’ said CEO Christian Bartsch. ‘Our strategic focus on tech-led digital change remains attractive across many sectors and jurisdictions.’

CFO Richard Olver made a similar point: ‘It wasn’t the easiest year, so we’re very pleased to maintain our momentum.’

The automotive and energy sectors remain core area of focus. ‘Life sciences has performed exceptionally strongly, too’, noted Bartsch. ‘ESG has been another growth area, especially since we formed our global client-facing ESG group.

‘There’s huge potential in generative AI, both internally and in advice to clients. We’re really exploring that as a firm, looking at how to train our people so they have the skills they’ll need in five or ten years as this technology becomes more and more important.’

While the firm has no plans to open new offices, Bartsch was enthusiastic about international expansion in the medium to longer-term. ‘There’s a lot of opportunity in Asia and the ASEAN region. I’ve been going to India twice a year for about 15 years now, and the relaxing of restrictions there is very interesting to us. In the Middle East, too, there are lots of businesses looking to expand in areas that are key to our business.’ The firm’s Dublin office, which opened in June 2022, remains another area of focus.

Overall, on Olver’s view, ‘The momentum is continuing. In Q1 we were up on last year in the same way that we were up on the previous year last year.’

‘I don’t want to fall into the trap of coming in as CEO and doing too much too soon,’ said Bartsch, who took over from 26-year incumbent David Kerr on 31 March 2022. ‘But I’m very enthusiastic about the future.’

alexander.ryan@legalbusiness.co.uk

Legal Business

‘Supercharged’: Bird & Bird reports robust revenue and profit growth

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Financial Results 2021/22 Bird & Bird

Bird & Bird is celebrating its 30th year of consecutive revenue growth, adding 10% to its top line to £445.6m in 2021/22, up from £405.6m last year. In euro terms, this is a 15% hike to €525.3m from €455m last year.

The tech-focused firm’s net profit is also up by 22%, while PEP is up 11% to €767,000. This is the second year of rebounded growth after a dip in 2020 profits. Meanwhile, it reported net cash of €1.6m, up from net debt of €10.4m and €30.7m as of 30 April 2021 and 2020 respectively.

Christian Bartsch, who succeeded longstanding CEO David Kerr on 31 March 2022, credits his predecessor as the ‘driving force’ behind the firm’s success and resulting consistent growth across all practices in the past year.

‘It’s great that against a very challenging backdrop we continue to do so well. Our focus on technological change continues to be very attractive and this year we saw that all of our practices are supercharged and performing very well,’ he said. One area seeing particular growth in activity is its digital rights and assets group, which is capitalising on the activity in the tokens and NFT space.

Highlights of the year include representing 12 Bitcoin developers in litigation relating to ownership rights of Bitcoin, and acting for Airport Development Company Kadeco in a high-profile infrastructure project in Iceland. It also acted for leading trade association Digital Europe, whose members include 35,000 businesses including 76 global leading corporations and 40 national trade associations across Europe, on a project monitoring the implementation of the European Electronic Communications Code in all EU Member States.

In the last year, the firm also invested in people with 24 lateral hires globally, 21 partner promotions and the launch of its Dublin office in June.

While optimistic about its pipeline, the firm is alive to the challenges ahead, commented chief financial officer Richard Olver: ‘We have got to be nimble and reactive, but I am confident that the challenges ahead will provide opportunities for us.’

Bartsch echoed his optimism, crediting the firm’s strategic focus on tech and transformation for his sanguine outlook. ‘Tech isn’t going anywhere anytime soon. It is only becoming more important across all sectors,’ he noted. ‘If you look at the automotive sector, for example, we are seeing a lot of technological change. In the energy sector, particularly in terms of the issues going on at the moment, the way that the crisis is going to be solved is really through the use of technology as well. So, while there are challenges ahead, we are well positioned to take advantage of new opportunities.’

Megan.mayers@legalease.co.uk

Legal Business

Taylor Wessing loses practice head as Latham targets UK mid-market for first City tech laterals

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Strategic recruitment Bird & BirdLatham & WatkinsTaylor Wessing

Latham & Watkins has become the latest US player to expand its City emerging company capabilities by targeting two mid-market UK firms for a double-partner hire.

Taylor Wessing has seen one of its more senior departures in recent years as its head of technology, media and communications Mike Turner decamped to the US firm alongside Bird & Bird’s corporate partner Shing Lo. Both hires, announced today (29 January), were voted in by Latham’s partnership in early January and will join the firm over the next few weeks.

‘We are the first law firm that has a compelling emerging companies and venture capital practice on the West Coast, East Coast, Europe and Asia,’ Latham’s London corporate co-chair Robbie McLaren told Legal Business. ‘On top of this, we have the ability to do M&A and equity capital transactions in these jurisdictions as well, and that’s what clients are looking for.’

Promoted to the partnership in 2016, McLaren was until this move the only City partner covering the tech space at the firm: ‘When we set out to refine our global strategy in this sector we thought: where are we underweight in this space? The answer was London.’

He added: ‘As a West Coast heritage firm we understand how [the emerging companies practice] works and the opportunities it offers. There is such a great opportunity in this space with the amount of money being raised by private companies that we thought it would make sense to hire two outstanding practitioners.’

He added that when the firm started scouting partners last summer, Turner and Lo were the two names at the top of the list.

The loss of Turner is particularly ominous for Taylor Wessing, coming a few months after the firm lost a four-partner life sciences and tech team to another US player expanding its City capabilities in the area, Goodwin Procter.

Turner had joined Taylor Wessing from fellow UK tech-focused firm Osborne Clarke in 2013 and forged relationships with a number of tech companies both sides of the Atlantic, such as Farfetch.

Indeed, the entrance of a group of US firms into the City tech space brings a new competitive threat to a number of mid-market UK firms that had so far been largely spared by the Americans’ expansion this side of the pond.

Over the last few years US giants have usually targeted the UK Magic Circle, with Latham last year hiring Clifford Chance’s real estate veteran Stephen Curtis and Linklaters’ insurance partner Victoria Sander.

However, McLaren signalled Latham had no immediate appetite for further City laterals in the tech space: ‘With the connections these two hires bring we’ll have greater opportunity to grow. At the moment this will be sufficient and I suspect we’ll be more likely to promote our own lawyers.’

marco.cillario@legalease.co.uk

Legal Business

Revenue continues to fly at Bird & Bird as PEP growth lags behind

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Financial results 2018/19 Bird & Bird

Global traveller Bird & Bird has recorded its 28th consecutive year of revenue growth, hiking its top line 7% to £361m in 2018/19 as profit per equity partner (PEP) rose 4% to £575,000.

Announced today (9 July), the results show the pace of growth slowed down in sterling terms compared to last year’s 11% uptick to £337m, but in euro terms it slightly improved, with a 7% hike to €409.5m compared to last year’s 6% growth.

The rise in PEP was however much smaller this time around, after increasing 10% to £550,000 in 2017/18.

Revenue per lawyer remained substantially flat this year, as the UK top 20 tech-focused firm increased its headcount by around 7% from 1,192 to 1,271. Partner headcount was down by one to 309.

Bird & Bird also made further progress in reducing its sizeable debt, which at the end of April 2019 stood at €22.5m compared to €49.3m two years before. On this front however progress was much slower than last year, as the debt had already been reduced to €26m in 2017/18.

An expansive globetrotter under David Kerr’s decades-spanning spell as chief executive, the firm was comparatively more conservative this year. This month it announced the opening of a ‘work space’ in Berlin, while in September last year it added its name to the list of UK tech firms with representative offices in the Bay Area, opening in San Francisco. The firm now counts 30 offices across 20 countries.

Mandates for the firm included advising UK fintech company Earthport on its recommended takeover by Visa for £198m and videogame developer Riot Games on its partnership with Nike, as well as acting on the proposed merger between T-Mobile Netherlands and Tele2 Netherlands.

The year also saw Kerr re-appointed to his role until 2022, meaning he is set to hit a record 26 years at the helm of the firm.

Kerr commented: ‘It’s been another strong year for us as a firm, and it’s great to see how we’re gaining momentum across the business. I’m especially proud that our people are creating unique offerings that bring real value to our clients’ businesses. We have an ambitious strategy in place for the year ahead, and I look forward to working with the management team and our colleagues across our network to achieve it.’

marco.cillario@legalease.co.uk

Legal Business

Kerr to hit 26 years at 2Birds’ helm as Addleshaws re-appoints Penney as senior partner

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Leadership Addleshaw GoddardBird & Bird

Bird & Bird’s long-standing chief executive David Kerr (pictured) is set to lead the firm until 2022 after standing unopposed in the firm’s latest election.

Addleshaw Goddard will also stick to its leadership after Charles Penney saw off a challenge by the firm’s employment group head Michael Leftley to secure a second term as senior partner.

Already one of the longest standing leaders ever of a City law firm, Kerr first took the helm of 2Birds in 1996 and oversaw its growth from 70 lawyers in three offices to over 1,300 across 29.

Kerr told Legal Business: ‘No-one can be in a job forever. My role is about making sure we have sufficient depth in our leadership groups so that partners have a wide choice when I do step down. My appointment is not really about me: it’s about building up the leadership team within the firm.’

He added: ‘The governance processes we have are very clear: there are lots of opportunities for contested processes if people want that. The partnership clearly didn’t want that this time around.’

The firm has grown turnover for 27 consecutive years off the back of its international expansion, hitting €382.3m in 2017/18.

The latest steps in the firm’s growth saw it open its first US outpost in San Francisco and sign a co-operation agreement with Chinese firm AllBright Law Offices, as well as adding the Budapest office of Weil Gotshal & Manges.

‘We have done a big strategic push in the US and China over the last couple of years and we want to continue that.’

While he stood unopposed this time around, Kerr ran against long-standing partner and head of IT consultancy Baseline Dominic Cook in 2016.

Although Kerr won that election, less than half of the partnership voted for him three years ago as almost 30% of partners abstained while Cook received around a third of the vote. Cook left the firm in August that year.

Meanwhile, corporate lawyer Penney’s second term as Addleshaws’ senior partner will start in May and run until April 2023.

A former secretary of the UK Takeover Panel, Penney joined the firm in 2005 from legacy Lovells (now Hogan Lovells). His client work focuses on public takeovers, IPOs and joint ventures.

He first took over from former senior partner Monica Burch in May 2016.

marco.cillario@legalease.co.uk