Barry Levenfeld is a regular visitor to Silicon Valley. The technology and life sciences specialist at Israeli firm Yigal Arnon & Co has to fly from Tel Aviv to San Francisco, via New Jersey or Los Angeles. Currently the journey takes around 20 hours.
However, he hopes that an online petition to establish a direct flight between Tel Aviv and San Francisco will lead to a more civilised journey. The proposed 14.5-hour flight will usher Israeli high-flyers straight into the growth company and venture capital centre of the world.
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