Since the advent of the printing press in 1440, when Johannes Gutenberg’s invention for the first time allowed information to be disseminated at scale, mass communication has been an instrumental tool for human progress. The printing press laid the foundations for the plethora of media we see today, but modern media and communications are in the midst of another seismic shift.
As printed materials give way to digital distribution, traditional forms of broadcast media are facing profound upheaval – with the dominance of ‘linear’ television and radio being challenged by new streaming services. Continue reading “The medium is the message – GC strategies for riding the media revolution”
