LB100 Central – Fighting Back

Two years of holding the dubious distinction of being the worst performing peer group in the LB100 based on revenue has acted as a call to arms to law firms in central England and Wales.

The past year has seen the region consolidate at a storming rate to reverse the slide, climbing above the South and Scotland peer groups.

Ipswich-based Birketts posted a 12% annual increase in turnover to £26.7m following its first full financial year since amalgamating with nine-partner Chelmsford outfit Wollastons in September 2010.

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LB100 South – Down South

The situation remains typically sluggish in the South, where firms continue to tread water as far as profits are concerned and struggle for market share in this hugely competitive region.

Yet again, most firms in this peer group suffered flat or declining turnover and many have reported falling equity partner numbers; both signs that, despite unmistakable optimism among lawyers, things are far from pre-crisis levels. Average revenue across the peer group is up just 1% to £29.5m, still down on the £33m average in 2008. Once again, this is the worst-performing peer group in the LB100.

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LB100 Major UK – Pairing Up

As far as merger headlines go, the Major UK peer group has had a bellyful over the past 12 months.

Even in a year where the LB100 has seen consolidation across the board, the UK’s leading national firms still stand out as the most acquisitive. It’s a trend driven by necessity.

On the face of it, the merger between insurance players Beachcroft and Davies Arnold Cooper (DAC) was probably the most high-profile union but although DAC Beachcroft saw turnover rise by a hefty 22% to £163.2m in 2011/12, its growth still didn’t top the group.

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LB100 City Domestic – A Tale of Two Cities

It was the best of times. It was the worst of times. In a year where eurozone turbulence rocked the continental market and wider global growth failed to meet forecasts, being a solely UK-based firm seemed like a good bet.

Well, for some at least. Variability has always been a feature of the London peer groups as the main players can straddle very different markets. So in the name of healthy competition, this year sees the introduction of the City Domestic and City International peer groups to the LB100.

Formed out of the previous Major City and London Midsizers groups, the aim is to try to improve standardisation. This City Domestic peer group brings together those City-based firms in the LB100 that derive almost all of their revenues from London offices.

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LB100 City International – New Frontiers

For this year’s LB100, we have a new peer group: City International. This group comprises firms that have leading practices in the City but also have a strong international practice, deriving a healthy proportion of their income from offices outside the UK.

All the firms in the peer group have posted increases in turnover and, barring a few, increases in average revenue per lawyer (RPL). Many firms have bolstered revenues by merging or opening new offices in buoyant markets such as the Middle East and Latin America. Thirteen of the 17 firms in this peer group opened one or more new offices last year. However, for some firms the expansion has come at a price in profit per lawyer (PPL).

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LB100 Major International – One Verein Day

The Major International peer group made its LB100 debut last year and there’s no doubt that it was a timely introduction.

Comprised entirely of firms eschewing full financial integration in favour of looser Swiss Verein-type structures, the players included under this banner have continued to blaze a trail with their entrepreneurial approaches to law firm growth.

CMS, which includes former Major City firm CMS Cameron McKenna, is a new addition to the table following its milestone decision to report its financials on a firmwide rather than country-by-country basis. The group employs the European Economic Interest Grouping (EEIG) model favoured by PwC. As other City firms announce their intention to secure ambitious international mergers, it seems a prudent bet that this table will swell further as the Verein model continues to be used as a preferred route to expansion.

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LB100 Global Elite – London Stalling

In its first major overhaul since the introduction of peer groups in 2004, the Global Elite table is only five firms long.

Herbert Smith has transferred to the City International table after exhibiting profitability levels far below the elite group average.

But while Global Elite earnings may combine to provide the highest grossing turnover average in the LB100 (at £1,056m that average tops the billion pound barrier for the first time) growth is resolutely meagre. Indeed Herbert Smith’s 3% rise in revenues would have hit the peer group average exactly.

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LB100 Macfarlanes: Swimming Against The Tide

At the time of the first LB100, Macfarlanes was three years into a non-exclusive international alliance that included US firm O’Melveny & Myers, Paris-based Simeon & Associés (now part of Lovells), and Germany’s Noerr Stiefenhofer Lutz.

There were offices in Tokyo and Brussels, and indeed Julian Howard, now managing partner of the firm, was the partner in charge of the Tokyo outpost from 1992 to 1997.

Today, the business is a wholly different animal, having entirely bucked the trend and abandoned its alliance and international growth pretensions. In 20 years the firm’s turnover has nevertheless steadily crept in the right direction, from £28m then to £102.2m today, with the only blip being a plunge of more than 15% between 2008 and 2010.

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LB100 Osborne Clarke: From South West to West Coast

Twenty years ago, Osborne Clarke (OC) had revenues of £11.4m and an average PEP of £97,000. It was a Bristol firm with a very small London office and the origins of an international alliance.

‘Lots of firms have overtaken us,’ says the current managing partner Simon Beswick, ‘but really OC was the first regional firm to come into London and the first regional firm to go into Europe, doing both of those in 1987.’

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LB100 Allen & Overy: Turnover Soars With Globalisation

Allen & Overy’s worldwide senior partner David Morley remembers doing his first deal for Goldman Sachs as a young partner in the banking group in 1992.

This was a time when the fact that an American investment bank was in London was still big news: the arrival of the US financial institutions, which began at the end of the eighties, shook up the City.

‘I remember a UK corporate client being asked about the difference that Goldman had made in London,’ recalls Morley. ‘He said he used to ring up his merchant bank about a deal and they said they’d come round tomorrow to talk to him. When he rang Goldman, they said they’d be round in half an hour, and they ran.’

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