When Legal Business last took a deep dive into the firm’s then ‘unrivalled financial success’ in 2016, the entrepreneurial reputation of the Mishcon brand took centre stage. For this, the then managing partner Kevin Gold (pictured) and marketing maverick Elliot Moss were largely credited. ‘Mishcon has continually broken from the pack, often in a colourful style that made legal glamour brands like Olswang look about as edgy as Linklaters,’ LB proclaimed in the feature.
At the time, the firm had broken from the pack to pursue high-profile litigation over transactional work. With an enviable list of instructions that included the divorce and estate of Princess Diana, Mishcon was then representing a group claim spearheaded by businesswoman Gina Miller challenging the triggering of the article 50 notice to leave the EU. The firm regularly attracted plaudits for taking on David versus Goliath cases and creating an innovative, collaborative environment. Nearly six years ago, Gold mused: ‘Mishcon is like being at uni but you get paid for it.’
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