Legal Business

Law Tech Special: Fake rugs and drill bits – Incopro eyes brand protection dominance

Seven years after Wiggin set up IP technology company Incopro, it has raised $21m and expanded to protect more than 600 brands, Hamish McNicol reports

Simon Baggs, co-founder and chief executive of online brand protection provider Incopro, has a friend who designs and sells high-end rugs for tens of thousands of pounds. Within days of a visit to a trade fair in China, however, there were fake replicas of her product available on e-commerce giant Alibaba.com.