Game theories – many approaches as European firms tackle the City

Rising transactional activity has given European firms in the City renewed confidence but playing in London remains a tricky game.

In April 2014, Iberian leader Cuatrecasas Gonçalves Pereira moved into empty London office space rented out by its French ally Gide Loyrette Nouel as part of the development of the firms’ referral alliance established two years previously. Located in London’s financial district at 125 Old Broad Street, Cuatrecasas was the third European law firm to take up space in the building, moving to the 14th floor; the previous year Italian practice Chiomenti had moved in one floor above after leaving its former offices in Mayfair.