From start-up to established: du-ing it the right way

Of the two telecoms operators in the United Arab Emirates (UAE), du – officially Emirates Integrated Telecommunications Company – is the youngest. A publicly listed company, du has a market capitalisation of $7.5bn, revenues of $3.4bn, over 2,000 employees and a customer base of nine million. In addition to the usual telecoms fare – both B2B and B2C communications services and broadcasting – it also offers a suite of peripheral services and technologies that encompass blockchain, artificial intelligence (AI) and the broad array of digital services required to meet the UAE’s smart city ambitions.

Anneliese Reinhold is general counsel and senior vice president of legal and regulatory affairs at du and, having been with the company since the beginning, has seen it grow into the emerging giant of today.